How BTR Media drove $60 MILLION in Advertising Sales for ONE brand in 2022

We increased revenue for one apparel brand by 35 million with Amazon and Walmart PPC

Client

Apparel

Services

DSP, PPC, Search, Sponsored Video, Stream, AMC

Project Timeline

2021

2022

Platforms

Amazon, Walmart

YoY Growth 6%

ROAS +$3

TACOS 6.5%

$35 M

THE CHALLENGE

High CPCs and low visibility kept this customer up at night. So we did something about it

With their CPCs over $5.00 and the breadth of their SKU line yet to be advertised, we had an interesting challenge ahead of us. We knew we had to drive New-To-Brand (NTB) Sales and drive incrementally all while placing the full product line in front of new customers.

THE STRATEGY

Increase profit distribution and visibility with the help of Amazon Stream and Amazon Marketing Cloud

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Maximizing coverage

We launched an aggressive Sponsored Brands and Sponsored display campaign resulting in $7.5M in ad-attributed sales from Sponsored Brands and $1.1M in ad-attributed sales from Sponsored Display.

Advanced reporting and analytics

Using Amazon Marketing Stream and Marketing Cloud made us better informed to make strategic budget distribution decisions which increased campaign profitability, and drove new customer acquisition.

Full advertising coverage and exclusive beta-testing opportunities

Being an Advanced Agency partner with Amazon allowed use to work closely with the Ad-Product teams to test new ad types and placements, giving our clients an upper hand with more access to ad inventory and placements.

THE RESULT

The nexus of data, expertise, and industry relationships.

We brought our client from BTR to best by doing what we do best; combining our dedication and expertise with the power of data. By the end of the campaign, our client saw $315M in revenue, 6% YoY GROWTH, 6.5% TACoS, and and $3 increase in ROAS.