From 0 to 200k a month with BTR Media Advertising Solutions

We used our first-party software Nexus to balance the delicate line of profitability and growth.

Client

CPG

Services

DSP, PPC, Search, and Sponsored Video

Project Timeline

2021

2022

Platforms

Amazon, Walmart, Instacart

MoM Growth 165%

New-To-Brand Sales 80%

6 Month Campaign

$200k monthly increase

From 0 to 200k a month with BTR Media Advertising Solutions

THE CHALLENGE

New products and a lack of advertising data with a profitable brand provided a unique challenge.

The client was growing, and making a profit, but had a lot of new products that needed to be launched and we didn’t have data to guide our insights. We had a blank slate to work with but that sometimes results in the question of “where do we start?”

THE STRATEGY

We laid a strong foundation to build advanced strategies on top of, using our first-party software. Nexus.

Laying the foundation

We launched—hold on to your seat—81 new campaigns. We developed a rank strategy, expanded headline search, implemented a product targeting strategy, and researched keywords to expand their reach with new terms.

Advanced launch strategies

We dove into Nexus software, we expanded targeting on Keywords & ASINs and maximized new advertising opportunities. Nexus helped us balance the delicate relationship between growth and profitability.

Full advertising coverage and exclusive beta-testing opportunities

Being an Advanced Agency partner with Amazon allowed use to work closely with the Ad-Product teams to test new ad types and placements, giving our clients an upper hand with more access to ad inventory and placements.

THE RESULT

The nexus of data, expertise, and industry relationships.

We brought our client from BTR to best by doing what we do best; combining our dedication and expertise with the power of data. By the end of the campaign, our client saw 165% MoM growth, and an increase in NTB sales by 80%, and TACoS and ACOS were at 14.5% and 30% respectively.